Give your weeknight dinners a glow-up where the marinade does the work and you feast! This melt-in-your-mouth tender Beef Bulgogi recipe is perfect to cook once for the week, then enjoy in salads, rice bowls, or even gooey melty nachos! Because weeknight dinners should be easy, not boring.

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🥘 Watch How to Make this Bulgogi Beef Recipe

🥘 Ingredients
If you’re not in the know, beef bulgogi is thinly sliced ribeye, sirloin, or flank steak marinated in a sweet-savory soy sauce-based marinade, then cooked over a piping hot flame until you’re practically drooling and fighting the urge to eat it straight from the pan/grill.
Yep, that’s when you know it’s done. Drool test.
Best Cut of Beef for Bulgogi
Typically, boneless ribeye steak with nice marbling is used for super tender bulgogi. Sirloin or flank steak also works, but since they’re leaner, they’ll be slightly less tender than ribeye since it doesn’t have as much fat to help tenderize the beef.
To save time, you can buy pre-sliced meat at local Asian markets labeled shabu shabu, hot pot, or KBBQ meat. They’re cut super thinly so they cook quickly (aka the easiest & fastest way to then this beef bulgogi in your belly asappppp!).
If you’re not in the mood for beef, you can swap it out for Pork Bulgogi or Chicken Bulgogi! Even Kalbi has a very similar marinade!
Cut Beef the EASY Way
Alternatively, you can slice your own meat! The easiest way to thinly slice meat is to cut it while its still partially frozen. If your beef is already thawed, just pop it in the freezer for about 30 minutes. Then, slice against the grain for extra tender ribbons of beef. If you cut with the grain, the fibers of beef are long and that’s what makes tough chewy pieces of beef.
Ingredients for Tenderizing Beef
Traditionally, the bulgogi marinade includes an Asian or Nashi pear that’s used to break down the proteins in the meat for melt-in-your-mouth and drool tender kinda meat. Since they’re not always available or easy to find, apple, pineapple (yep, even canned), or kiwis also work!
My favorites are the pineapple & kiwi because of the sweet & tangy flavors they add to the bulgogi marinade! Canned pineapple is easy to alway have it in stock & freeze any leftovers. And I LOVE the sweet tangy flavors of golden kiwi in the marinade, but the green one works too!
Just keep in mind, that pineapple and kiwi are VERY acidic, so a little goes a long way. For example, ½ kiwi is good for up to 3 pounds of meat. Also, don’t marinate them longer than overnight because so the pineapple and kiwi are SO good at their job of tenderizing, they don’t know when to stop lol. If marinated too long, they’ll continue to break down the proteins and turn your meat mushy - blehhh.
See recipe card for quantities.
🔪 Instructions
Step 1. Marinate Beef
In a blender, toss together the soy sauce, brown sugar, mirin, gochujang (if using for a spicy kick), peeled garlic, kiwi, peeled onion, sesame oil, & cracked black pepper. Blend until smooth then transfer ingredients to an Ziplock bag.
I prefer using a Ziplock bag because you can create a vacuum-sealed bag where all the meat is submerged in the marinade, but you can use any airtight container or even bowl with plastic wrap pressed directly on top of the meat works too.
Add the thinly sliced beef to the bulgogi marinade, mix well, then push out as much air as possible so all the meat is fully marinaded. Give that beef spa treatment with a quick massage, marinate in the fridge for at least 1 hour or up to overnight in the fridge - no longer.
Step 2. Cook Meat

Heat a large pan or wok on medium-high heat with a neutral high-smoke point oil (I like using grapeseed oil). Add bulgogi meat when it’s piping hot, then spread meat into a single layer cook for 3-5 minutes, or until fat rendered, excess moisture has evaporated, and sugars in the marinade caramelized the meat.
Cooking times may vary slightly depending on how thick your slices of beef are. So keep an eye on it & use your senses to tell when it’s done (and try to resist the urge to eat straight from the pan because it’s hot AF… but also won’t blame you if you try because I know it smells so good). Serve it with hot steamy rice, kimchi, and/or lettuce wraps (if you’re feeling responsible and healthy lol). Got leftovers?? Repurpose them in Bulgogi Nachos or Bulgogi Quesadillas!

💭 Recipe FAQs
Store any leftover beef bulgogi in an airtight container in the fridge for up to 3-4 days (perfect for meal prepping during the week!)
Reheat it in the microwave or stir-fry in a hot pan with a little oil until warm.
Traditionally, bulgogi marinade uses Asian/Nashi pear to break down the proteins and tenderize meat. Easy alternatives are pineapple, apple, or kiwi. Just keep in mind, pineapple & kiwi are VERY acidic though, so use small amounts (½ kiwi for up to 3 pounds of meat) and don’t marinate for longer than overnight, otherwise, the proteins will break down too much & your meat will become mushy.
No, bulgogi should be melt-in-your-mouth tender! Use tenderizing ingredients like pear, apple, pineapple, or kiwi work as tenderizers. Also, cut the beef thinly against the grain to shorten the fibers of the meat for even more tender meat.
Cook your bulgogi on medium-high heat to quickly evaporate excess marinade. If it’s cooked too low of heat, the meat will end up steaming instead of caramelizing or charring.
🥗 What to Serve with Beef Bulgogi
Bulgogi is usually eaten with fresh hot rice and you could even do a buglgoi beef bowl. BUT, if you want to serve this Entree as part of a larger spread for Game Day or as a Party Food, you’ll be loved by all - ESPECIALLY if you do a bulgogi platter with Pork Bulgogi and Chicken Bulgogi! Serve it with:
- Kimchi Fried Rice because rice is life… and only takes 10 minutes to make!
- Kimchi Soup is like a warm hug in soup form and served in no more than 20 minutes.
- Korean Braised Potatoes are sticky-sweet, savory, and whispers “heyyy, come take a bite! You know you want to” … plus, it’s a no-peel recipe for easy cooking.
- Kimchi Pancakes are crispy on the outside, fluffy in the inside, and always has the fam saying, “ooo gimme!”
- Korean Cucumber Salad is tangy, crunchy, and makes you feel like a responsible adult because you’re eating vegetables 😉
Let's Get Cooking!
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Beef Bulgogi Recipe
Watch How to Make It!

Ingredients
INGREDIENTS:
- 3 tablespoons soy sauce*
- ⅛ cup dark brown sugar packed
- ⅛ cup mirin
- 3 garlic cloves peeled
- ½ ripe kiwi* skin removed
- ¼ small onion peeled
- ½ tablespoon sesame oil
- ⅛ black pepper
- 1 pounds ribeye top sirloin, or flank steak - thinly sliced*
GARNISHES:
- Toasted sesame seeds
- Green onion thinly sliced
Instructions
- In a blender, toss together the soy sauce, brown sugar, mirin, gochujang (if using), garlic, kiwi, onion, sesame oil, & pepper.
- Transfer ingredients to an airtight container or Ziplock bag, then add in thinly sliced beef. Massage the marinade into the beef and allow it to marinate for at least 1 hour or up to overnight in the fridge.
- Heat a large pan or wok on medium-high heat. Add a little oil, then add bulgogi meat. Spread meat into a single layer along the pan and allow it to cook for 3-5 minutes, or until meat is cooked through & starting to caramelize, stirring occasionally.
- Remove from heat & serve it with rice and/or veggies & enjoy!
Notes
- Easily slice beef thinly while it's still partially frozen & cut against the grain for extra tender cuts. Or, to save time, buy pre-cut thinly sliced beef at Asian or Korean markets labeled “shabu meat”, “hot Pot Meat, or “KBBQ Beef”.
- Kiwi is VERY acidic, so ½ kiwi is good for up to 3 pounds of meat. Don’t marinate longer than overnight, otherwise, meat will turn mushy. Asian pear is usually used for bulgogi marinade as a tenderizer, but it's not always available at Asian markets, so kiwi, pineapple, or apple are all great subs.
Nutrition
Exact calculations may vary. For the most accurate nutritional information, use your preferred nutrition calculator, actual ingredients, and quantities used for the recipe. Please consult with your physician or registered dietitian if more precise nutrition calculations are needed for health reasons.
Maria
This was so easy! Glad I tried this recipe.